Positioning a brand and marketing it are two of the most crucial aspects of business success, and often these are the ones that small companies have neither the time nor skill to deliver. Excelevant helps you hone and articulate your brand’s identity, and develop a comprehensive marketing blueprint to achieve your vision.
Excelevant can accurately determine where your business presently sits in the competitive landscape, and develop the actionable strategy to move you to where you want to be. We work with you to create encompassing marketing plans that can be executed by your team, or contracted to us. Our creative ideas, coupled with proven processes, will help you accomplish your marketing goals.
Business writing takes many forms. Creating effective copy for websites and search engines, press releases, collateral, reports, and proposals all require a different tone. But no matter the type, all business writing has to be informational and persuasive, and deliver a message that hasn’t already been conveyed a million times by other companies. The Excelevant team has deep experience in all forms of business writing and can create ideal copy for all of your marketing needs.
Great branding makes your business rise to the top above your competitors. Poor branding makes your business blend in, or worse, sink to the bottom. Having just the right name, the standout logo, the memorable tagline, etc. can make or break the company. Excelevant can partner with you to develop a striking new brand, or rebrand a company that isn’t thriving.
Email and Social Media Marketing
Knowing which email and social media platforms to utilize, and how often to use them, can be somewhat daunting. Direct email and social media campaigns have significantly changed how brands market to customers, and those businesses who use these tools well fair much better than their competitors. Let Excelevant help you maximize your email and social media efforts to build brand awareness and increase customer loyalty.
Your website is often the first interaction that potential customers have with your business, so it better make a good impression. Utilizing integrated content management solutions like WordPress and Squarespace, Excelevant can build a website that presents your company to the world in a clear, concise and engaging way. We will integrate your brand and web presence so that it maximizes your reach and leads to business growth.